the same methods, at national scale
The user-research toolkit I run on a product, only here the room is a whole country. Tap a method to see it at scale.
100+ stakeholders heard across Italy and Croatia, and a quarter of an entire profession in Romania.
22 problem spaces mapped, domain by domain, from a fragmented data base.
255 coded findings behind 32 opportunity areas, each one traceable to its source.
3 weighted roadmap options for the board to choose and fund.
2022/25 national surveys and usability testing, pre and post, at the scale of a country.
two rooms, each a whole country
For Interreg I analysed macro-economic sectors for stakeholders across Italy and Croatia. In Romania I built the database, interviewed a whole profession, and turned the answers into insights.
From 100+ interviews to one funded roadmap
A consolidated evidence base for the Interreg Italy-Croatia 2021-2027 funding programme, built from fragmented data across two countries.
watch the funnel narrow, 12.4M → 1 open the caseSurveying an entire profession
A needs study of Romania's local police for a national training redesign. The users were counted; nobody had asked them anything.
a profession that was never asked open the case